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Cadbury shrinks down | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
Harmeet Singh

Cadbury has launched a bite-sized campaign for its new bite-sized candies.

The ads, created by Toronto agency The Hive, sum up big life moments – like finally getting a job – into 15-second spots. “They definitely wanted to lead with the format,” with the short spots reflecting the new miniature snacks, says Meghan Kraemer, copywriter and art director at The Hive.

Read more: http://strategyonline.ca/2015/03/06/cadbury-shrinks-down/#ixzz3TcXwbIlX
 

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